False AdvertisingAdvertising is common tools in industry. Many companies spendmillions even billions in this section to pay celebrities and ideas sincesurveys prove that advertising plays big role in their income. Theyproduce branding image which are unique, strong, catchy, and easy-to-remember for their consumers. Talking about advertising, on the onehand, it is good for its functions, displays, etc; on the other hand,sometimes it is too good to be true, the way they bring the messages tothe consumers which state “the number one …”, “you may see the resultin just...”, so on and so forth. Illogical sounding absolutely has to beconsidered in big portion by consumers. Consumers have to be aware of the dangers in health and safety of such false advertising.False advertising might describe in two aspects, in term of definitionand requirements. Based on Tricia Ellis-Christensen, false advertising isany type of advertising that deceives consumers. Consumers believe thatthey will earn several benefits such as good deal, saving money, or buyingsomething that will perform in a specific manner, yet almost all of themare non-existing at all. While the definition that might found in theglossary of research lawyer state that false advertising is the crime or tortof publishing, broadcasting, or otherwise publicly distributing anadvertisement that contains an untrue, misleading, or deceptiverepresentation or statement which was made knowingly or recklessly andwith the intent to promote the sale of property, goods, or services to thepublic. To be considered as false, advertising has to pass fiverequirements. Those are state a false statement of fact, potentiallydeceive a substantial portion of its targeted audience, likely affect thepurchasing decisions, involve goods or services in interstate commerce(politics exclude), and resulted in or is likely to result in injury to theplaintiff. We have to keep in mind that false advertising is deceptive,misleading, untrue, criminal, even dangerous, just in case to highlypersuade the consumers to buy the goods and services.
Traditional and web advertising Essay For the completion of this task the author chose three advertisements, which were taken from a traditional advertising media, particularly from a magazine. It is common knowledge that on-line advertisements have started to bring more profit then traditional advertising which people observe on TV and which is printed. The first one is an advertisement of a mobile phone, the second one is a coffee advertisement and the last one is an advertisement of a lipstick.Analyzing the first advertisement of the Samsung Company is it necessary to point out its stress on style, which the mobile phone may bring to its owner.
Five Categories of Audience Levels essay The advertisement dealing with this group depicts a woman working out on the background of the advertisement and dumbbells on its foreground. It is the advertisement of Tefal scales “Persona”. The slogan says: ”They will be the ones to notice your efforts”. The advertisement assures the consumer that these scale are so exact owing to the technology called “Sensitive Computer” that they will be able to feel and show the difference of even a hundred grams in weight. The message of the advertisement has a lot to do with the respect towards the efforts that people put into working out and going in for sports in order to lose weight.